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Winning in your own way

By Anonymous
By Adrian Hosford



 Extracts from Robert Bean's book of the same name.  Robert brings to life the history, chronology and humanity of one of the most successful UK brand creations - "It's Good To Talk" by BT.  Two of our Evolve 1st team were front and centre of the work, which built on a systemic approach to harness the complexity of the market and the internal BT culture and create a lasting success.
Winning In Your Own Way - Robert Bean (chapter 7) .

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