By Adrian Hosford
Extracts from Robert Bean's book of the same name. Robert brings to life the history, chronology and humanity of one of the most successful UK brand creations - "It's Good To Talk" by BT. Two of our Evolve 1st team were front and centre of the work, which built on a systemic approach to harness the complexity of the market and the internal BT culture and create a lasting success.
Winning In Your Own Way - Robert Bean (chapter 7) .
Extracts from Robert Bean's book of the same name. Robert brings to life the history, chronology and humanity of one of the most successful UK brand creations - "It's Good To Talk" by BT. Two of our Evolve 1st team were front and centre of the work, which built on a systemic approach to harness the complexity of the market and the internal BT culture and create a lasting success.
Winning In Your Own Way - Robert Bean (chapter 7) .
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